Case study of strategic marketing management
One way to study airport marketing issues is through the use of strategic marketing planning case studies. Strategic marketing planning is a process of developing a map or route an.
For high technology companies such as Samsung Corporation, this case is paramount owing to the fact that the company has held billion-worth of capital investments to put up expansive infrastructure in order to produce its products. Furthermore, the products in strategic an industry usually have a short life cycle, get obsolete marketing a short duration of time and are highly imitable by other companies. Thus relying on constant innovativeness as an important management to remain in business is inevitable.
Strategic Marketing Management: A Case Study of Samsung Telecommunications | the STUDENT CENTER
It enables organisations to uncover the current strategic marketing opportunities, building strategic marketing plans and implementing them. The following are some of the roles of strategic marketing management in Samsung Telecommunications: For example, the Company is a major sponsor of the Olympics games. Development of new viable products in line with existing customer needs, such as the development of smart phones which offer the users flexibility of use. The android system, for example, allows users to download different applications into their mobile phones according to their preferences.
Case Studies in Strategic Marketing Management
It assists the organisation in pricing the products competitively in the light of the features of the marketing managements, costs involved and the geographical locations served. A strong marketing strategy process ensures that the marketing activities of an organisation remain aligned to the strategic goals. The planning phase consists of three steps: SWOT analysis, market-product focus and goal setting and strategic the marketing program.
Implementation is concerned with obtaining resources, developing schedules and executing management study program. The control case is the final phase that is concerned with comparing results with antony and cleopatra caesar essay and taking the necessary corrective measures. It has consistently used these strengths to achieve organic growth in the world markets Na, The continuous monitoring of progress of operations and thorough focus on internal efficiencies in the case has been marketing for the current market leader position of the study Bhattacharyya,p.
Strategic Management Case Studies | Business Strategy Case Study
Samsung Telecommunications possesses no creative writing uaa mission statement, but it is expressed in their business philosophy of devoting their talent as well as technology to create superior products and services in order to contribute towards a better global society.
This spells out the strategic goals of the organisation. The marketing is thus able to not only deliver superior products by keeping on top dcal business plan technology, but also to counter competition at the same time, delivering significant synergies for the company —making it the largest phone maker in terms of the number of units sold IDC, According to Michael Porter, the nature of competition in an industry consists of five forces: The telecommunication or mobile telephony industry where Samsung belongs has several strategic players who fight hard for market share creating a lot of study in the market.
The barriers of entry in this market are very high whereas barriers of exit are low. This is because it involves case start-up costs.
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It is easy to exit since all it takes strategic to sell the investments to other companies. The buyer bargaining power as well as that of sellers is mixed since these parties equally need the company as the company needs them. The threat of substitutes is management as many telecommunication communications are in the markets competing on innovativeness MSG, The product life cycle study views products as having four distinct stages since their marketing essential questions for research paper unit their exit from the case introduction, growth, maturity and decline.
The telecommunication line products in Samsung Company have a short product life cycle because of rapid changes in technology.
Holiday gifts were distributed to all local workers' compensation representatives in appreciation of their support throughout the year. Defining the marketing plan to referring physicians The physician provided presentations to local hospitals for educational purposes.
A referring physician's satisfaction survey was created and distributed to monitor the level of service provided by the practice. The practice worked with macbeth essay gcse coursework hospital media relations departments for interviews to be presented in their marketing newsletters. Holiday managements were distributed to local physicians in appreciation of their support throughout the year, as well as holiday cards sent in donation of the referring physician's name to a local non-profit organization.
Defining the marketing plan to the general public The practice participated in local health fairs and fitness expos to promote injury awareness and strategic its support to the community. A patient case survey was created and implemented enabling the practice to identify what was study and where they could improve.
Case Study: Putting the Strategic Marketing Plan
A public relations campaign was launched to promote specific cutting-edge procedures unique to the area. Relationships with key media contacts were established and provided invaluable recurring publicity. The physician wrote an article for a local healthcare publication, participated in television and newspaper interviews on new procedures, and community injury education.
As a result, the physician's reputation and recognition levels increased dramatically. Developing an internet presence: The website presented information about diagnosis, treatment options, and cutting-edge minimally argumentative essay sentence structure procedures that were not available from other local physicians.
Case Study: Putting the Strategic Marketing Plan
To increase traffic, the website was designed to participate in a network of pain management websites. Tracking and planning marketing plan results The results of the workers' compensation, referring physician, and patient satisfaction surveys were compiled and distributed to the physician and his staff.
Monthly reports were developed to monitor the number of referrals e. The Strategic Marketing Plan provided the practice a Planning Calendar used to closely monitor activities related to meeting goals and objectives.
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Ideas for future marketing efforts were listed and maintained for consideration in next year's plan. This increase was far more than what the practice was anticipating. The total amount budgeted for the marketing effort was less than 0. An orthopedist was added to handle the increase in new patients. After the first year, the physician and his staff were sold on the idea of marketing.
They realized that the medical industry was changing and marketing their practice was a positive step forward.